E-commerce evolution based on the perspective of network effects: A multi-case study in China
نویسندگان
چکیده
This paper, which is based on network effect theory, focused on the key factors of two-sided network construction and e-commerce ecosystem formation in a big data environment. It takes six e-commerce companies as a research case and suggests how to improve the timing and spacing of service precision and business credit, reduce the experience gap between online and offline commerce, increase the members in e-commerce networks, and ameliorate the form of e-commerce ecosystems. Based on the several propositions, we discuss e-commerce evolution in four stages and propose new perspectives on two-sided network effect improvement in the big data era.
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